Destination Resilience Awards
Caribbean tourism stakeholders gathered during CHTA’s inaugural Caribbean Travel Forum just prior to the start of the 40th Caribbean Travel Marketplace to celebrate the achievements of their colleagues during a highly anticipated event held at the Caribe Hilton in San Juan, Puerto Rico this Fall.
CHTA presented its new Destination Resilience Awards, which were conceived during the COVID-19 pandemic, in recognition of destinations that used innovative, unique, and timely responses to the global public health crisis that led to their recovery while maintaining lives and livelihoods. The award considered both internal and external efforts to mitigate the effects of the pandemic on the local tourism industry. For evaluation purposes, destinations were categorized by annual operating budgets.
In the larger tourism destination category, Aruba emerged the Destination Resilience winner, being recognized for its “heart, soul, and diligence to restore the lifeblood of the island.” For Aruba, innovation “paved the way to restoration, recalibration, and re-visitation” through initiatives such as implementing the Aruba Health & Happiness Code and pioneering a collaboration with Ok2Roam.