With 2025 coming to a close, we’re excited to share the latest enhancements, creative experiences, and new additions that continue to elevate Aruba as the Caribbean’s premier incentive and group destination.

As we gear up for this year’s IMEX America, Aruba is ready to shine brighter than ever. Our expanded booth, strong partner presence, and focus on sustainability will highlight not only the destination’s exceptional infrastructure, but also the emotional connection that makes Aruba truly unique. Visit us on the show floor, meet our partners, experience the Aruba Effect firsthand, or schedule a personalized appointment with our team.

Don’t miss our iconic One Happy Hour on Tuesday, October 7, from 4:00 – 5:00 PM at Booth D2642—a vibrant celebration featuring refreshing cocktails, great vibes, and amazing raffles you won’t want to miss. Discover why Aruba continues to lead as the Caribbean’s top incentive and group destination.